Hellofresh. Global campaign
for the Back to School season
for the Back to School season
Competencies
Links
360 Campaign
At the start of the back-to-school season, families face tighter schedules and mealtime stress. HelloFresh needed to launch its biggest global campaign yet, moving beyond discount-driven messaging to build a stronger emotional connection with households worldwide.
"Every family is unique. Your dinner should be too." The campaign celebrated the quirks and rituals of different households, showing how HelloFresh adapts to each one. HelloFresh was positioned as the brand that makes dinner as unique as the people around the table.
ChallEnge
Outcome
Team
my role in the project
Doug Perkul
Creative director:
Agency:
In-house Creative Studio
Paul Dersidan
head of design:
Lead video creative:
Joana Vieira da Costa
Danil Moratsev
Creative:
Senior copy:
Christine Stamati
Matthew Fox
Director of strategy:
Senior designer:
Ummi Shaharun
Dan French
Director:
producer:
Ciaran MacGuire
Katia Wik
Photography:
Production:
Le Berg
Stefania De Gaspari
lead Producer:
Creative CONCEPTING
SCRIPTWRITING
ART DIRECTION
SCRIPTWRITING
ART DIRECTION
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