Hornbach Dads
Repairing the repair culture
Competencies
Links
360 Campaign
ooh
In Germany, DIY is part of the culture. But a generation is growing up without the skills their fathers once had. When something breaks, they don’t fix it. They throw it away because nobody ever showed them how.
Hornbach gives German dads the chance to pass on their wisdom again. We invited fathers from across the country to help people save their furniture (and themselves) from never learning how to repair. Hornbach supplied every tool and material. The dads supplied the one thing you can’t buy: wisdom.
ChallEnge
Outcome
Team
my role in the project
DANIIL MORATSEV
ART DIRECTOR:
Copywriter:
ALESIA BONDAR
Creative CONCEPTING
ART DIRECTION
More projects